Think back to some of your favorite videos. What did you like about them?
If you’re anything like us, it’s not just one thing. Every individual part of the video, from the story to the graphics, just fit together perfectly. They complement each other, working in tandem to create something special
What is motion graphics? The definition...
Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.
Ever since motion graphics first entered the scene, there’s been a debate about the line between them and full animation. The opening credits of Hitchcock’s Psycho is an early example of motion graphics, where the marriage of sound, motion, and graphic design come together exceptionally well.
Motion graphics are a way to communicate with the viewer, and add depth to the story. Together with music and effective copy, they can give us a message. We use them to create ads, title sequences for movies, [explainer](Put simply, motion graphics are animation, with text as a major component.) videos and to share information.
Motion Graphics Examples
Let’s take a look at some examples of motion graphics in action.
Broadcast channel La Effe were looking to refresh their brand, something that would set them apart from other SKY channels. The new design, by Nerdo Creative Studio, is a meld of high-end art magazine-like styles cherry-picked from the history of graphic design, with a strong emphasis on typography. We think it’s fair to say you don’t see something like this on television every day.
TV TITLE SEQUENCES
The main title sequence for HBO’s True Detective is a great example of well thought out visuals mixed with restrained typography. The bleak landscapes reflect the inner lives of the characters, and illustrates the story – a toxic swamp of damaged people. In an interview in The Art of the Title, Creative Director, Patrick Clair, described how important the story was to the design process, saying that “story is always the most fundamental part of our design process.”
This awareness video combines motion graphics with a background track and a voiceover to share a powerful message.
It’s all about the story. There’s no need for color or fancy designs in order to share something that matters. Sometimes, the simplest designs can illustrate a story in a more direct way, while keeping the integrity of the story intact.
Motion Graphics are great for creating a powerful explainer video. ITFT uses motion graphics to illustrate their points and show the blockchain in action. It’s an effective way to support a concept because it can help the viewer visualise it in a way a presentation can’t.
Next time you create an explainer video, you can use motion graphics to support a point or to help the viewer see the information you share in a different way.
This video proves that you can use motion graphics to create an entire music video! The graphics itself tell a separate story that complements the song, the same way other music videos do.
It’s an interesting concept that highlights the different contexts motion graphics can be used in. You can use them to create an ad or even make a short film.
Product videos can be a great way to get your product in front of customers and increase sales. Motion graphics can help you create fun, entertaining and engaging product videos that are cheaper to produce than full animation, and bring something a little different to the table, like this video from Lavit.
How to Create Motion Graphics...
Just like any other form of art, starting from scratch will require some forethought and vision. Essentially, you’re trying to tell an animated story without actually saying anything at all. The following programs might be used for the creation of motion design:
- Adobe After Effects
- Adobe Premiere Pro
- Mocha AE
- Cinema 4D
If you’re working on a motion graphics project, you might also need Adobe Illustrator and Photoshop to create some of the design aspects.
Overall, motion graphics help to breakdown information into simpler terms. In addition to being eye-catching, they also add more variety to your brand’s content. And, at the end of the day, it’s all about expressing yourself (and your brand) in a totally new way!
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If you’d like to learn more about motion graphics and how they can benefit your business, contact us today!
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